AI Insights · Timothy · January 2025
Top 5 Social Apps on Android in Europe: Q4 2024 Overview
Explore the performance trends of the top social apps in Europe on the Android platform during Q4 2024, including downloads, revenue, and active users.
In the fourth quarter of 2024, the performance of leading social apps on the Android platform in Europe showcased a variety of trends in downloads, revenue, and active user engagement. Here's a closer look at the top five apps according to Sensor Tower data.
TikTok - Videos, Shop & LIVE saw a notable increase in weekly revenue, peaking at approximately $13.7M in late December. Weekly downloads also rose, reaching about 1.4M in the final week of the quarter. The app's active user base grew steadily, ending the year with over 104M users.
Instagram experienced moderate revenue fluctuations, with a peak of $275K in early December. Downloads increased towards the end of the quarter, climbing to around 925K weekly by Christmas. Active users showed a slight upward trend, finishing the quarter at approximately 146M.
Facebook maintained a relatively stable revenue stream, averaging around $150K weekly. Downloads increased in December, reaching up to 772K. Active users remained consistent, with minor fluctuations, ending at 152M.
Threads focused on boosting its user base, with downloads peaking at around 673K in mid-October. Active users grew steadily throughout the quarter, closing with approximately 16.7M.
Likee - Short Video Community showed a gradual increase in downloads, peaking at 411K in the last week of December. Revenue followed a similar trend, reaching $17K in mid-November. Active users saw a slight increase towards the end, reaching 15.8M.
For more comprehensive insights into these trends, visit Sensor Tower for detailed analytics and data visualizations.
